The categories you select for your business listing directly impact who finds you in search results. Choose wisely to maximize your visibility to the right customers.
Understanding Category Impact
Search algorithms use categories to match businesses with searcher intent. If someone searches "auto repair near me," only businesses categorized under automotive services will appear.
Primary vs. Secondary Categories
Your primary category carries the most weight and should represent your core business. Secondary categories should capture additional services you offer, but don't over-categorize—it can dilute your relevance.
Category Selection by Industry
Here are recommendations for common business types:
- Restaurants: Primary: Restaurant type (Italian, Mexican, etc.). Secondary: Catering, Delivery
- Auto Services: Primary: Auto Repair OR Specific service. Secondary: Oil Change, Tire Service
- Healthcare: Primary: Specialty (Dentist, Chiropractor). Secondary: Specific treatments
- Home Services: Primary: Trade (Plumber, Electrician). Secondary: Specific services offered
- Insurance Agencies: Primary: Insurance Agency. Secondary: Auto Insurance, Home Insurance, Life Insurance
For Insurance and Financial Services
If you're in the insurance industry, proper categorization is especially important given the competitive landscape. Categories like "Insurance Agency," "Auto Insurance," or "Health Insurance" help customers find you when comparing options. Speaking of comparisons, consumers increasingly use tools like TryQuotely to compare quotes across multiple providers—make sure your listing stands out with complete information and strong reviews.
Avoiding Common Mistakes
Don't select categories just because they get more searches. Irrelevant categories frustrate users and can hurt your ranking. Stick to categories that accurately describe what you do.
Reviewing and Updating Categories
As your business evolves, revisit your categories. Added a new service line? Make sure it's reflected in your listing.